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Salesforce Certified Pardot Consultant Sample Questions (Q28-Q33):

NEW QUESTION # 28
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
B. Build dynamic list add criteria as Contact as blank add action as notify assigned user
C. Build automation rules add criteria as Contact as blank add action as notify assigned user
D. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

Answer: B

NEW QUESTION # 29
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Pardot for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

A. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
B. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
C. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
D. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

Answer: D

NEW QUESTION # 30
LenoxSoft is a global company interested in creating Pardot Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Use the Pardot Lightning App
B. Enable "Business Unit'connector setting
C. Purchase separate Pardot accounts
D. Move all users to Salesforce Lightning

Answer: A

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_sf_connector_pbus_parent.htm&type=5

NEW QUESTION # 31
LenoxSoft would like to enable the Google AdWords connector in Pardot. Which of the following would you NOT advise them on before they enable the connector?

A. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
B. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
C. The connector cannot be linked directly to an MCC account.
D. They should ensure their URL structures can handle parameters before verifying the connector.

Answer: A

NEW QUESTION # 32
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
B. Enable connected campaigns and campaign member sync > add files to Pardot with completion action:
assign to user
C. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
D. Upload files to Pardot > create an engagement program with actions: add to Salesforce campaign and assign to user

Answer: C

NEW QUESTION # 33
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